April 26, 2022 08:00 AM Eastern Daylight Time NEW YORK--(BUSINESS WIRE)--Fabric, an on-demand retail platform that enables brands to realize fast fulfillment at competitive unit economics, today released its latest research report, 'Fast and Free: The One-Way Ratchet of Consumer Expectations.' The report found that free two-day shipping is considered table stakes for brands and highlighted a sizable appetite for free next-day and even free same-day delivery.



Given that fast shipping is enormously challenging for brands to provide from a financial, operational, and strategic perspective, Fabric's findings serve as a wake-up call to brands that standard shipping windows of three to five days are no longer enough.